why meus ?
Benoît & Sébastien wanted to convey the freedom of bodily movement and chose the verb "se mouvoir" (to move) to express it.
By conjugating it, "meus" was born. In Portuguese, "meus" means "mine," a perfect symbol to express this intimate and personal connection. To feel free in one's clothing, to feel free in one's movements.
Pronounced as "meh-ooss."